Why Choose LPL?

Get the resources you deserve to build the practice you want. When you join LPL Financial, our goal is to support your vision and help your business thrive.

The LPL Difference

LPL Financial Philosophy

We offer comprehensive support and a broad range of business models to help you build the practice you want for the clients you choose.

Our Consultative Approach

LPL’s approach is to support, not direct, how you choose to build your business. Our tools, consulting, and research are there just when you need them.

Research

With no proprietary products to sell, and no investment banking relationships to promote, you can rely on us for objective advice you can confidently share with your clients.

Benefits of Joining LPL

Payouts and Pricing

Take advantage of the potential to improve your profitability with LPL Financial’s competitive payouts and charges.

Business Model Options

Build a practice that’s a true reflection of your goals, from OSJ to RIA, as an independent or as part of a bank or credit union.

The Self-Clearing Advantage

Clear your trades quickly and effectively while keeping expenses in check.

Transition Assistance

Experience a smooth transition with our dedicated support and focused transition assistance.

Business Model Options

Build a practice that’s a true reflection of your goals, from OSJ to RIA, as an independent or as part of a bank or credit union.