LPL believes investors are entitled to objective financial guidance.

The LPL Financial Philosophy

We believe every investor deserves to achieve his or her vision for financial independence through a relationship with a trusted advisor. We stand up for the right of investors to receive independent, impartial advice. We commit to a consultative partnership with you from our first conversation through the life of your business.

We believe there is a fundamental need for independent financial advice in America and that investors achieve better outcomes when working with a financial advisor.

- Dan Arnold, President and CEO, LPL Financial

Why LPL?

There are many paths to success. Whether you’re working as an individual, a team member, or part of a larger OSJ, bank, or credit union, we offer objective advice. We believe that objective financial guidance is a fundamental need for everyone. Through our proprietary technology and a suite of customized services, we enable our customers to focus on creating personal, long-term client relationships that are the foundation for turning life’s aspirations into financial realities. Our open architecture platform provides access to thousands of investment products from leading third-party product sponsors, so you are free to customize your practice.

At LPL, we’re committed to the success of every financial professional, team, and program we serve. It’s our mission to provide the highest-quality support, training, tools, and advice to help you:

  • Transition smoothly to LPL as an individual, an existing practice or as a bank or credit union.
  • Strengthen your client relationships with broad product offerings, effective programs, and research and advice.
  • Keep up to date on regulatory changes and investment strategy best practices through live and on-demand training and impartial research publications.
  • Grow your practice thoughtfully with practice management tools and programs.
  • Differentiate your practice with the help of branding and marketing support.
  • Improve operational efficiencies with an integrated technology platform, comprehensive clearing, and compliance services. 

Whatever your vision of success, we’re with you every step of the way.